A Customer Service Tool in UAE that will meet all your expectations - SMS Messaging
SMS Messaging has come a long way since its evolution. Back then, SMS was used as a medium of communication between near and dear ones. Now, all different kinds of businesses in UAE use text messages to enhance customer experience and to know what exactly are their customers and potential customers looking for. This in turn, helps business to come up with better services and products.
Which Businesses Use SMS Marketing to Communicate?
Firstly, you must be receiving several messages that are not from people you know personally. Banks in UAE send across fraud alerts and statements, ride-sharing services let you know that they have arrived via a text message and everyone from the travel companies and airlines send reminders and confirmations by SMS.
The real reason why all these organizations opt for SMS over any other form of communication is simple: people actually read their texts. Moreover, many of them actually read all of their text messages and research says they do it within a few minutes of receipt. With text messages in UAE, around 90% of all messages are opened and read within three minutes. And since a similar percentage of the population owns a cell phone, using it as an effective way to reach people is a no-brainer.
And still, one-to-one customer support is one area where SMS has been comparatively slow to take off — but that’s beginning to change.
SMS Customer Service in UAE is Always a Good Option
As you know, every individual is a candidate for SMS communication. It does not require a smartphone, so even the most committed feature phone can be reached, and 2G networks are still the most reliable. Moreover, as the character limit is just 160, a text message does not seem to demand much of the recipient. There is no instant action required — the recipient can consider the information and make their choice as whether it is useful for them or no. If not, they can easily opt-out of receiving future messages from the particular brand.
Businesses in UAE are known to love text messages because of its high read rate and the personal tone it carries along with it. A mobile marketing campaign focusing on text messages is also incredibly cheap compared with more traditional mass media strategies.
But while the benefits of SMS as a marketing strategy are well understood, we are only just beginning to see customer service-based applications of the technology. Airlines have rightly spotted the aptness of text messaging for letting passengers know about delays and cancellations. Some have started using text messaging to help reduce wait times at check in, and provide passengers with a way of interacting with the airline that doesn’t require a tedious phone call.
What are you waiting for? Opt for text message marketing in UAE today!
