What is Missed Call Service?
Missed Call Service is a telecommunications feature that allows users to convey information or initiate actions without actually making a direct call to the intended recipient. Instead of dialing the recipient’s number and waiting for them to answer, the user initiates the communication by giving a missed call to a specific phone number or shortcode associated with a particular service or action.
When the recipient’s phone receives a missed call from the designated number, it triggers an automated response or action, such as sending a text message, providing information, subscribing to a service, or even performing specific tasks like voting in polls, participating in contests, or requesting callbacks.
Missed Call Services are often used for various purposes, including:
Verification: Many online platforms use missed call verification to validate users’ phone numbers during registration processes.
Voting and Surveys: Political campaigns, TV shows, and market research companies use missed call services to collect votes or survey responses from the audience.
Contests and Promotions: Brands and companies run contests where participants give a missed call to a specific number to enter and win prizes.
Callback Requests: Users can request a callback from a service provider by giving a missed call, saving them the cost of making a regular call.
Lead Generation: Companies may use missed call services as a way to generate leads. Interested customers can call a missed call number to request more information about a product or service.
Marketing and Customer Engagement: Businesses and marketers may use missed call services as a way to engage customers. Customers can call a specific number to subscribe to updates, promotions, or other marketing messages.
Missed Call Services are particularly popular in regions with lower smartphone penetration or areas where people might not have sufficient balance to make phone calls but can initiate missed calls easily. These services are cost-effective for both users and service providers, as the user doesn’t get charged for the call, and service providers can automate responses or actions.
