Maviance Cameroon Emerges Winner of the CANAL+ 2019 REX Challenge

Buma Wamo
4 min readJan 20, 2020
Maviance is declared REX challenge winner by Canal+.

Maviance Cameroon PLC has emerged winner of the 2019 Canal+ REX Challenge. The digital financial service provider beat four other contestants (Dreamworld, EMI Money, Express Union, and EC Active) to be crowned Best Seller by the French audio-visual group, Canal+ on January 14, 2020.

In December 2019, Canal+ launched the REX Challenge aimed at attaining same sales target as per previous month for pay TV-re-subscription. Hence, the winner was to achieve a 100% ROI (Return on Investment). Another objective of this challenge, according to Justine Zeinse Director of subscription at canal+ Cameroon, was to know the fastest-growing partner in the REX Canal+ network. It was, therefore, an opportunity for Canal+ TV subscription partners to showcase their sales ability.

According to Rolande Betiba Djonou in charge of subscription and special channels at Canal+, the challenge involved only REX (Reabonnement Express) top partners in Cameroon.

“We owe this victory to our faithful distributors, agents, and consumers for trusting Smobilpay, the best utility bill payment solution. Be that as it may, our biggest thrill isn’t in winning but in simplifying bill payment with utmost security, zero delays, and 24/7 support to clients. We did it in 2019. This year, together, we strive for excellence.” Ivo Muluh, Key Account Manager at Maviance Cameroon.

About Maviance Cameroon PLC

Maviance Cameroon is a digital financial service provider, software development, and IT consultancy company. The company focuses on building industry-specific applications and solutions that address the needs of the financial, commercial, and utility sectors in emerging economies.

Founded in 2012 by Maviance GmbH in Germany, with a mission to make digital transformation happen in Africa, Maviance Cameroon has and still uses its expertise in the industry in accompanying companies of all sectors through digital transformation. Maviance Cameroon has as key solutions:
Smobilpay, Mavimeter, MABS, and E-nkap.

Smobilpay enables customers to purchase services and pay bills at the location of their choice. It has grown to become a digital one-stop-shop, used by third-party agents (banks, microfinances, supermarkets, kiosks, and other businesses) to sell services such as Bill Payment, Airtime, Pay TV-subscription, Mobile Money top-up, and withdrawals, etc.

This platform boasts of the major service providers in Cameroon including ENEO, CamWater, MTN, Orange, SNS Mobility, Canal+, and more.

MABS Lite is a Smobilpay component designed for use by microfinance institutions (MFIs) and banks aimed at solving the unique problem with the management of mobile monetary collection by field agents. The goal here is to improve the monitoring of daily collection, repayments of drafts, insurance premiums, and any other regular payments generally made in the field (daily collections).

Mavimeter is a digital-counting application that easily adapts to any existing equipment and allows rapid reading of meters. Its offline mode permits agents to collect offline data and synchronize later. It also uses a barcode system and allows the digital collection of data via several methods (QR and OCR). With its GPS system, it ensures that agents collect consumption data in the field.

E-nkap is a payment platform that enables Cameroonians to buy and sell on the Internet using all existing local payment methods. Think MTN Mobile Money, Orange Money, Smobilpay, cash payments, or payments by credit or debit cards. Its simple yet unique API enables local businesses to
securely and rapidly transact online.

With such an outstanding range of solutions, it comes as no surprise that Maviance Cameroon attained and surpassed the objective by scoring a 109.7% in RoI and on January 14, 2020, was
crowned best seller by Canal+ group.

Who is Canal+ Group?

Canal+ is the leading French audio-visual group and a top player in the production of Pay-TV and Theme Channels and the bundling and distribution of pay-TV services. The group, through challenges
like this, aims to boost the sales capacity of its partners.



Buma Wamo

Experienced Project Manager with a demonstrated history of working in the information technology and services industry.