How to Create a Shopify About Us Page That Inspires Purchases

ECommerce shops are a special breed. With so many different aspects to take care of, you can’t afford any mistakes or oversights!

This means that your product pages are fleshed out and complete, your shipping information is easy to find, and your about page is up-to-date and informative.

Your about page is a great way to connect with customers on an emotional level. It allows you the opportunity for storytelling, which builds trust and responsibility in your business model — something necessary when making such important decisions as purchasing something online.

So what should you include on your eCommerce about page?

In this blog post, we’ll walk you through everything you need to know about your About Us page. From who you are as a business owner to what makes your products unique, we’ll cover it all!

Ideas for what to include in your online store about page

Your about page is one of the most important pages on your website when it comes to increasing conversion rates. Why? Well, this summarizes what you’re all about in a few short sentences — allowing you to instantly make an emotional connection with your buyer (or not).