Growth Hacking A Country: Turkey
Turkey is going through hard days with terrorism and a failed coup attempt. There are a lot of news about Turkey not being safe. I’ve heard many friends cancelling their trip to Turkey recently.
There has been 30% incoming tourist decrease in July!
I wondered how Turkey’s brand could be bossted-up with some simple growth hacking ideas… These are very simple ideas to be elaborated & developed. So here they are:
We can first focus on the English speaking world since the main decrease in tourism comes from USA and UK.
We can use Turkey Home brand: www.hometurkey.com
First Idea: Keyword Research
Travel to Turkey,
What to do in Istanbul,
Is Turkey Safe
What can I do in Turkey
Is turkey safe for tourists
The Foreign Commonwealth Office
Why should I travel to Turkey
Where should I go to holiday
holiday to spain
We could have a special content for each keyword. Eg. Is turkey safe for tourists search could be seen with: Yes- Turkey Home of Peace
Turkish User Support
We could have the support of English speaking Turkish social media users on Twitter, Facebook ve Instagram.
For eg. we could use Bounty. For those who don’t know Bounty: www.twentify.com (A crowdsourcing app)
Influencers visit Turkey often. Like Elton John, Beyonce & Bono. We could try some hacks with their social media account.
Answering Negative News
There are numerous negative news about Turkey and its politics. We could reply/mention these news with funny, ironic messages. (To Be dev.)
Low Cost Content: Mechanical Turk
With mechanical Turk you can have various content found & edited about how people spend their times in Turkey.
To be continued…