What is On Page SEO optimization and how does it work?

What is On Page SEO optimization and how does it work?

In this article we show you how On Page SEO optimization of your website works to improve your positioning with examples and step-by-step instructions.

What is SEO On Page?

SEO On Page is a term we use to refer to all the optimizations you can do on your page to improve its organic positioning . Let’s think of this term as the actions that depend directly on you, since you are the one who has control of your website, to appear first among the search results.

The objective of SEO On Page is to appear in the first positions of the search engine. But how do I do it? Helping search engines like Google , they can understand what the content of your pages is about and index the sections that are relevant to your business as quickly as possible. So, what would be the difference between SEO On Page and SEO Off Page?

Why is SEO on page important?

The main difference is that SEO On Page refers to both the content and HTML code of a page that can be optimized, while SEO Off Page refers to external links that enter our pages.

In addition, SEO Off Page has the disadvantage that it carries out certain practices that are illegal in the eyes of Google. However, in SEO On Page this does not happen. Therefore, with the first we can optimize our presence in search engines to the maximum without this implying the risk of penalties or other actions by Google .

To better understand what it consists of, we could say that, through SEO On Page, we are going to try to explain the purpose of our website to search engines in the best possible way . This will be done using their own parameters and indications, and others that are not recommended but have been shown to be effective.

We have to be careful, because there is a possibility that Google does not interpret in the best way what our purpose is . How? For example, that our content is very abundant and think that we are spam , that we do not contribute anything of value.

Most of the criteria to optimize SEO On Page are related to offering a good service to the user , but they also involve some other more technical sections that should be taken into account. Next, we show you the different criteria that you should improve so that your website is 100% optimized .

The internal structure of your website

It is important to create a good structure to facilitate navigation for users. The idea is to make the path within your website pleasant for the user, that will make them stay longer on the website, and that will improve the metrics that Google or other search engines take into account when correctly positioning each site.

A well-organized website is more useful for visitors and search engines. It is important that you do your best not to create confusing interfaces with menus and submenus, too many categories, etc. A good exercise is to put yourself in the shoes of a user and ask yourself: if someone comes to your page for the first time, would they know what to do next?

If there is nothing to do or the path is very complicated, we run the risk that the user leaves without interacting . This does not suit us at all because it increases the bounce rate , and harms the positioning. The way you organize your content into pages, categories, etc. depends largely on the publishing system you have chosen.

For example: if you choose to use WordPress you could organize the articles through its category system. On the other hand, if you created your website with HTML you can do it through subdirectories.

Titles and descriptions

The titles and descriptions that appear in the search results are also important for on-page SEO and therefore, it must be optimized.

When optimizing a headline, it’s crucial to make it clickable . This is achieved by adding the keyword as early as possible (and always well worded!), preventing it from exceeding 70 characters or 512 pixels. People tend to think that a title alone contributes to SEO, but this is not the case.

The title helps SEO to the extent that it contributes to the CTR in the SERPs, basically because the user will click on a title that reads completely, rather than one cut in half. But, by itself, it does not position better.

As for the description or meta description , something similar happens. The most important thing is to promise what the user is looking for and deliver it once the user accesses the site. All information must be displayed in less than 156 characters or 960 pixels. This is the optimal way to create a description to capture clicks on Google or other search engines.

As you can see, the goal is to optimize SEO On Page by making those titles and descriptions attractive and attract clicks , which is what improves positioning. For example, a good tip is to start with a question “Do you want to improve your digital marketing strategy ?” and then, invite him to enter your link: “In this note we tell you how to do it.”

Optimize the contents of your website

Extension

Most of the articles positioned at the top of the rankings are long, 1500–2000 words or more. Long content gets more links and social shares . But beware, this does not mean that you have to enter information that does not help. If an article is only 500 words long, it is better to leave it at 500 than to put 1,000 more talking about something that has nothing to do with it.

Use of keywords

Choosing your keyword is very important for each of the pages since we recommend that you develop all your content around it. The keyword must be included in the first and last paragraph, as well as having a more or less constant presence throughout the text.

But not because the idea is so important you should not repeat it all the time, or use it anywhere. Content, where the keyword appears in each paragraph, is not the same as content where it only appears 10 times.

Keyword Density and Keyword Stuffing

The Keyword Density is the percentage of times the keyword appears in the content . If the keyword appears once every hundred words, we will speak of a Keyword Density of 1%, while if it appears three times, we will speak of a Keyword Density of 3%. What we recommend is that it be between 1 and 4%.

Keyword Stuffing is a technique to be avoided . It consists of repeatedly including the keyword so that the text remains artificial. Exceeding 4% of Keyword Density can put us at the limit of acceptable content and move on to Keyword Stuffing.

media

The world becomes a world governed by images, so we have to do everything possible to include images and videos (or audio) in our content . Also do not forget to add the alternative text to make it easier to read.

generate activity

We are always looking to generate more and more activity from users. If you get interaction in your content and those comments are readable and indexable by search engines , you will be increasing the quality of your original content.

For this reason, we recommend that you include a question at the end of the content so that you encourage users to discuss and debate about the topic you are dealing with.

Last useful tips for your On Page SEO optimization

• That the pages are correctly linked to each other, and there is not too long a path (many clicks) between them.
• Ideally, all pages should be no more than two clicks away from the main page.
• Lower level pages should not be too far from the higher ones to facilitate indexing and visits.
• Regardless of the system you use, do not try to “insert” as many keywords as possible in the URL. You can be penalized for SPAM .
• The content must be attractive and useful for the visitor. Don’t post for posting.
• Do not just fill the page with your keywords or key phrases, try to write naturally.
• A trick that helps is to include some video hosted on your same domain: Google likes multimedia content and so do your visitors.

Conclusion

SEO On Page is the optimization over which you have more control for your positioning, so you have to make an effort to know it and practice it as much as possible. We know it can seem overwhelming, but don’t be afraid to try new things, don’t just repeat anyone’s strategy, and experiment as much as you want. There is no magic formula, but we know that practice makes perfect.

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