Burt Kohl
7 min readJan 15, 2024
swimwear trends 2024
swimwear for 2024

Introduction

Swimwear is an essential part of summer wardrobe, but it can be difficult to find the right swimsuit that flatters your figure and makes you feel confident. This guide will provide you with the latest trends in swimwear for summer 2024, as well as tips on how to choose the right swimsuit for your body type.

Trends for 2024

The latest trends in swimwear for 2024 include bright colors, bold prints, and high-waisted bottoms. Bikinis are still popular, but one-piece swimsuits are also making a comeback. Here are some of the specific trends to watch for:

  • Bright colors: Neon colors, bold prints, and tropical patterns are all on-trend for swimwear this year.
  • High-waisted bottoms: High-waisted bottoms are a flattering option for all body types. They can help to create a longer, more streamlined silhouette.
  • One-piece swimsuits: One-piece swimsuits are making a comeback this year. They are available in a variety of styles, from sporty to glamorous.
  • Cut-out swimsuits: Cut-out swimsuits are a great way to show off your figure. They are available in a variety of styles, from small cutouts to large ones.
  • Ruffled swimsuits: Ruffled swimsuits are a feminine and flirty option. They are available in a variety of colors and styles.
  • Tie-dye swimsuits: Tie-dye swimsuits are a fun and stylish way to add a pop of color to your beachwear.

Swimwear for different body types

Swimwear is available in a wide variety of styles to accommodate different body types. Here are some tips for choosing swimwear that flatters your figure:

  • If you have a curvy figure, look for swimwear that has a supportive top and bottoms that provide coverage. Avoid swimwear that is too tight or revealing.
  • If you have a small chest, look for a swim top with padding or a built-in bra. You can also choose a swim top with a plunging neckline or a halter top.
  • If you have a large chest, look for a swim top with a supportive band and underwire. You can also choose a swim top with a high neckline or a tankini top.
  • If you have a belly, look for a swim bottom that has a high waist or a skirt. You can also choose a swim bottom with a drawstring or a tie-front.
  • If you have wide hips, look for a swim bottom that is high-waisted or has a flared leg. You can also choose a swim bottom with a skirt or a ruffle.
  • If you have short legs, look for a swim bottom that is a little bit longer than your natural leg length. You can also choose a swim bottom with a high waist or a skirt.
  • If you have long legs, look for a swim bottom that is a little bit shorter than your natural leg length. You can also choose a swim bottom with a low-cut leg or a cheeky cut.

Sustainable swimwear

Sustainable swimwear is becoming increasingly popular as consumers become more aware of the environmental impact of the fashion industry. Sustainable swimwear is made from recycled materials or biodegradable fabrics, and it is often produced in a more ethical way than traditional swimwear.

There are a number of brands that are now offering sustainable swimwear options, including:

  • Bikini Village
  • Eileen Fisher
  • Lululemon
  • Outdoor Voices
  • Reformation
  • 11ThreadsRoma

If you are looking for sustainable swimwear, be sure to do your research and choose a brand that is committed to making a positive impact on the environment.

Trends for plus-size swimwear

Plus-size swimwear is becoming increasingly popular, as more and more brands are recognizing the need for stylish and flattering swimwear for women of all sizes.

plus size swimwear
plus-size swimwear

This year, there are a number of trends in plus-size swimwear that you can look forward to. Some of the most popular trends include:

  • High-waisted bikini bottoms
  • Tummy-control swimsuits
  • Monokinis
  • Swimsuits with ruffles or flounces
  • Bright colors and prints

When choosing plus-size swimwear, it’s important to find a style that flatters your body and makes you feel confident. Some things to keep in mind when shopping for plus-size swimwear include:

  • The fit is important. Make sure the swimsuit fits snugly but not too tightly.
  • The fabric is comfortable. Choose a swimsuit made from a soft, breathable fabric.
  • The style is flattering. Choose a style that highlights your best features and downplays your flaws.

With so many great options available, you’re sure to find the perfect plus-size swimsuit to make you feel confident and stylish this summer.

Trends for maternity swimwear

Maternity swimwear is designed to flatter and support a pregnant woman’s body. It typically features loose, flowing silhouettes that provide coverage and comfort. Popular styles for maternity swimwear include tankinis, one-pieces, and cover-ups.

maternity swimwear
maternity swimwear

Maternity swimwear is available in a variety of colors and prints. Neutral colors, such as black, white, and navy, are always popular choices. However, you can also find maternity swimwear in bright colors and bold prints.

When choosing maternity swimwear, it is important to find a style that fits well and is comfortable. You should also consider the type of activity you will be doing while wearing the swimwear. If you plan on swimming laps, you will need a swimsuit that provides support and coverage. If you plan on sunbathing or lounging on the beach, you may want a more relaxed style of swimwear.

There are many different brands of maternity swimwear available. Some popular brands include ASOS Maternity, Motherhood Maternity, and Target Maternity. You can find maternity swimwear online, in department stores, and at specialty retailers.

men’s swimwear
men’s swimwear

Trends for men’s swimwear

For men, the biggest trend in swimwear for summer 2024 is a return to classic styles. This means loose-fitting swim trunks, tank tops, and board shorts. However, there are also some new trends to watch out for, such as swim trunks with a drawstring waist and swim shorts that are shorter in length.

In terms of colors, neutrals are still popular, but bright colors are also making a comeback. For example, you can expect to see a lot of men wearing swim trunks in colors like blue, red, and green.

When it comes to prints, floral prints are still popular, but geometric prints are also on the rise. You can also find men’s swimwear with animal prints, such as leopard print and snake print.

In terms of fabrics, men’s swimwear is typically made from either nylon or polyester. However, you can also find swimwear made from more sustainable materials, such as recycled plastic.

Here are some tips for choosing the right men’s swimwear for your body type:

  • If you have a muscular build, you can choose a pair of swim trunks that are a little bit tighter. This will help to show off your muscles.
  • If you have a more slender build, you can choose a pair of swim trunks that are a little bit looser. This will help to balance out your figure.
  • If you have a round belly, you can choose a pair of swim trunks that have a drawstring waist. This will help to keep your stomach in place.

Trends for kids’ swimwear

Kids’ swimwear trends for 2024 are all about bright colors, fun prints, and comfortable fabrics. Here are a few of the top trends to look for:

  • Bright colors: Bold colors like fuchsia, lime green, and cobalt blue are all popular for kids’ swimwear this year.
  • Fun prints: Animal prints, floral prints, and geometric prints are all trending for kids’ swimwear.
  • Comfortable fabrics: Look for swimwear made from soft, breathable fabrics that will keep your child comfortable all day long.
kids’ swimwear
kids’ swimwear

When choosing swimwear for your child, it’s important to consider their age, size, and activity level. For younger children, look for swimwear that is easy to put on and take off, and that has a snug fit to prevent it from slipping off. For older children, look for swimwear that is stylish and comfortable, and that will allow them to move freely. Here are a few tips for choosing the right swimwear for your child:

  • Try on the swimwear before you buy it to make sure it fits well.
  • Look for swimwear that is made from high-quality materials that will last.
  • Choose swimwear that is appropriate for your child’s age and activity level.

By following these tips, you can help your child find the perfect swimwear to enjoy the summer months.

Where to buy swimwear

There are many different places to buy swimwear, both online and in stores. Some of the most popular places to buy swimwear include:

  • Online retailers, such as 11ThreadsRoma, Amazon, ASOS, and Nordstrom
  • Department stores, such as Macy’s, Dillard’s, and Bloomingdale’s
  • Specialty swimwear stores
  • Boutiques

When choosing a place to buy swimwear, it is important to consider the following factors:

  • Your budget
  • The style of swimwear you are looking for
  • The size and fit of the swimwear
  • The return policy

By considering these factors, you can find the best place to buy swimwear for your needs.