Steve Jobs’ Genius iPad Marketing Strategy
Indeed A Genius Marketer.
Do you remember the reveal of the first-ever iPad?
Don’t want to read? Watch the video instead.
Watch on Instagram: https://www.instagram.com/p/ClbJfGxN6KX/
Watch the above video if you don't.
First, he set an anchor price that was $999. Later he dropped the price to $499.
Now $499 might be expensive, but $499 dropped from $1000 is a good price.
A similar thing happens while you shop online on Amazon or Flipkart.
Easter Egg
It happens because of a psychological bias called the anchoring bias.
What is the Anchoring Bias?
Anchoring bias is a cognitive bias that causes us to rely too heavily on the first piece of information we are given about a topic.
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