Steps of Getting Dealership of Honda Car Showroom
Individuals or companies desirous of obtaining a Honda showroom dealership need to send their profiles containing complete information to the corporate office of Honda Cars India Limited. The profile should ideally contain details such as experience, knowledge about customer service, the ability to invest or raise necessary funds for running the dealership etc. Here is a quick look at some of the important aspects of looking for a Honda showroom dealership.
Preparing for the dealership
In metropolitan cities, and tier-II cities, land is expensive, calling for substantial investments to start the showroom with a service centre which additionally requires adequate space. A dealer should be in possession of property in a commercial location with adequate access and parking space.
Franchisee model of dealership
A franchisee model entails different scopes of operation, such as fee to franchisor, the nature of support services and the collaboration in promotional activities etc. A franchisee model of dealership would require disclosures and agreements for a more transparent mode of operation with greater liaison for brand positioning.
Service centre
The location of a service centre on site, offers greater value to customers and helps in ratcheting up better sales figures. Equipment in a service centre for dealerships are invariably as per the directions of Honda Cars India Ltd. Company trained technicians and processes are mandatory for dealerships and the equipment are generally allotted to dealerships against payment to the vendors. This offers better service and uniformity across dealerships, while providing the dealership with the ability to service all car models of Honda Cars India Ltd.
Layout of showroom and interiors
All Honda car showrooms follow a uniform theme across dealerships. This uniformity is achieved through same designs, colour themes, furnishings, seating arrangements etc to reflect the brand. The aspiring dealer should liaise with the authorised vendors and the representative of Honda Cars India Ltd for fulfilment of the interiors and exterior design. The layouts are all well thought out and conform to the minimum space requirements, scalable to bigger sizes as per the size of the dealership.
Documentation
The online application of Honda Cars India Ltd contains 4 sections, including details about the “Main Applicant” which refers to the applicant who has the largest proposed shareholding in the new company. The form needs to be completed with relevant information which then screened and selected applicants are notified individually. The selection and screening of candidate is purely at the discretion of Honda Cars India Ltd.
Dealer’s responsibilities
A dealer is responsible to sell cars, and the dealer needs to maintain and run the showroom with great responsibility. It is important to note that the dealership runs on margins, and dealers receive reasonable margins for body work. Complaints or negative reviews about the dealer, from customers need to be followed up so as to immediately rectify the problems.
The dealer needs to choose the location with great care so as to offer service for maximum number of clients. This would augur well for the dealer who needs to clock good sales to receive better margins.
About the Author:
The Business House approach to work, driven by its corporate mission, aims to enhance the lives of its customers and employees, and to make a positive difference to the society it operates in. We aim to represent and provide only the best products and services to our customers and then further improve the experience through extra ordinary customer service levels. It is an approach that has resulted in an ever-growing customer base and a fiercely loyal 500 plus workforce, and has been further validated by esteemed tie-ups with reputed national and international brands.
Kannur Signature and Kasargod Signature is the authorized dealers of Suzuki Motorcycle and Scooters for Kannur and Kasargod districts respectively, with network outlets also in Pallikulam, Payyanur, Iritty, Thaliparamba, Mahe, Panoor, Kanhangad and Uppala.
Signature Honda is the authorized dealer for Honda Cars India for Kannur and Kasargod districts,with branch in Thalassery also.
