We want to discuss the dive industry with you! However, we will not be publishing posts under the Business of Diving Institute’s profile on Medium. All posts and discussions will be on the Scubanomics — Scuba Diving Industry publication.
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Business of Diving Institute
12401 Orange Drive, Suite 222
Davie, Florida 33330
You may also contact Darcy Kieran on LinkedIn.
Dive safe. Have fun!
What is there to say about us?
We’re passionate about going beyond the passion for scuba diving.
The dive industry is a fun one, full of passionate scuba divers, divemasters, and dive instructors. All that is needed is adding a bit more business skills to these outstanding diving skills.
The Business of Diving Institute (BODI) is the brainchild of Darcy Kieran. It started in September 2000, shortly after Darcy purchased his first dive shop. At the time, he was in charge of sales for the largest division of a multi-billion dollar international transport company, and he could not understand the lack of training available to his dive store staff. There were numerous dive training agencies ready to teach scuba diving and train dive instructors, but nobody was providing sales and management training — or any other form of staff training — tailored to the dive industry. …
Written by Al Rios for Scubanomics.
The noticeable decline in diver participation, particularly at inland/local dive sites, continues to be a subject of intense discussion within the dive industry. The decade long downturn in local diver participation has created concern in the minds of many dive industry leaders. In fact, one well-known dive instructor in the mid-Atlantic area made the comment that the dive industry is actually DYING!
Many problems have been presented and debated, but very few and practical solutions have been forthcoming. …
MIAMI, JULY 23, 2019
With the dive industry facing downward pressures in the USA for the last decade, the newly launched Scubanomics.com platform presents strategies to encourage discussions on how dive professionals can collaborate to turn around the industry.
“We all are competing hard in the dive industry, but we are not growing,” said Darcy Kieran, founder of the Business of Diving Institute. “It’s time to make a shift.”
Scubanomics includes scuba diving market data and statistics, and dive industry trends in dive training, scuba diving equipment, retailing, dive travel and resorts, online commerce, and digital marketing.
The Business of Diving Institute launched Scubanomics.com with the goals of helping dive industry professionals with providing enhanced value to scuba divers at a lower cost, making scuba diving more appealing to non-divers, and finding unexplored paths to growth — while championing consistency in the quality of the experience to increase customer satisfaction and reduce the dropout rate. …