Social internet marketing has turned into a huge supply of traffic for modern companies, specially those individuals younger demographic. It’s difficult to acquire an effective company that doesn’t build relationships Facebook, Twitter, and other social media platforms. But one platform that isn’t typically viewed from the marketing perspective is Snapchat, the social media app that allows users to transmit limited-viewing-time, self-destructing video and movie messages.
It might not seem like a perfect platform for marketing, however the statistics might surprise you: Sumpto, a company centered on marketing to college-age individuals, discovered that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand. The app had $ 30 million users by December, had surpassed the amount of users on Instagram in the US alone, and it has growing usage abroad. The picture messages do disappear when a person views them, but you may still find some interesting, and novel, marketing possibilities.
The most interesting thing about Snapchat may be the immediacy of the experience. While there are workarounds in order to save the pictures, there’s still a period limit about how long it will be on the app. As a marketer, you can include a sense of urgency. Try Snapchatting some limited-time discount codes, for example. Bearing in mind the pictures can only see for approximately ten seconds, keep your code short and easy to remember. Answer to this strategy, though, is giving a short deadline for implementing the codes: a couple of hours, or perhaps a day at most. That way, users knows that they need to open messages from you shortly after they get them to avoid missing the goodies.
Keep in mind that many users use Snapchat because of its high entertainment factor, so keep content as funny, quirky, or surprising as you can to help keep users’ attention on your Snaps. Snapchat itself could make that easier, allowing you include captions and even use the picture in various colors.