When I founded Mammoth Media in 2015, my mission was to entertain mobile audiences by finding that perfect sweet spot between compelling content and the highly-engaging experience that games typically provide.
Our execution to date has been through one entry point: our owned & operated apps, but we’ve also seen a ton of success in syndicating our IP through Snapchat Discover — specifically Wishbone’s signature style of social polling and trend-based content.
I’ve spent the last five years building mobile apps for Generation Z and look at an incredible amount of data on a daily basis. I often get asked: Who is Gen Z and how do their media consumption habits differ from previous generations? So I thought I’d share my insight on the current state of the media market as it relates to this coveted group of content consumers.
For context, Gen Z are those born between 1995–2005 (14- to 24-year-olds) and factor for about 2 billion around the world (74 million in the U.S. alone). …
Our Yarn app is an incredible platform for millennial fans to stay engaged with their favorite characters beyond movie screenings and TV seasons, and we’re always looking for ways to introduce our readers to some of the most interesting characters in the world today.
We’re really excited to share our latest partnership with DramaFever (part of Warner Bros.’ Digital Networks), the leading online video distributor and digital destination for Asian drama series, variety shows, movies and more.
Our Wishbone app continues to be a well-loved app for teens to share their opinions, with hundreds of millions of them casting their votes on Wishbone’s polls and side-by-side comparisons each month. We’ve received 19 billion votes since we launched the app in 2015 and today, we’re really excited to offer our users yet another platform to engage with Wishbone’s polls on: Snapchat!
Wishbone now has its very own daily Publisher Story on Snapchat’s Discover page, featuring customized social polling content reflective of the latest cultural trends. We’re honored to be able to share Wishbone’s signature style of content exclusively…
When Facebook announced their plan to change its News Feed algorithm to prioritize posts from friends and family over public content it sent content providers and publishers scrambling. Why the alarm?
Since its inception, Facebook has always tweaked its platform and algorithms, impacting many to its aspirations and company goals. For example, when game developer Zynga shared every rake through different feeds to increase awareness, Facebook tweaked its algorithm to prevent this.
Yet news publishers, content providers and brands have continued to utilize the platform as their leading source of traffic to garner impressions. However, as the Zynga example shows…
I started Mammoth Media with one, clear vision: build a media company that redefines mobile entertainment.
The mobile entertainment landscape that we experience today is saturated with social and game content, and the quality is often subpar. I had two back-to-back experiences that led me to this realization, ultimately leading to where I am today with Mammoth Media.
The first was observing one of the top publishing companies in the world make the transition of taking their highly successful content from desktop to mobile. From the outset, it was obvious that they were struggling to adapt the content to a…
On a journey to redefine mobile entertainment — CEO & Founder at @mammothmedia @wishboneapp @yarntexts — Backed by @scienceinc @GreylockVC