Predictive Account Based Inbound Agile Marketing Automation
Tom Wentworth
203

Yes Tom. Also, I’ve gotten these lunch invitation emails from ABM technology companies that I’ve previously been a customer of… with no acknowledgement of our existing relationship and my obvious knowledge of them. Which speaks to the deep quality of their data and thoroughness of their ABM program.

It’s early days for those vendors I know, but if I’ve bought their technology in the past and get the same generic email about the great value of ABM, I’m certainly going to think twice about their approach being productive.

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