Photo: Rebecca Li

Designer Spotlight Series: Rebecca Li

A Facebook Ads Team designer fondly recalls Geocities and notebook doodles while advocating for lifelong learning and finding mentors from across disciplines

Name: Rebecca Li
Job: Product Designer, Facebook Ads Team
Joined Facebook: April 2016

Describe yourself in 10 words or less.
Designer, wife (newly minted), sister, puppy enthusiast.

What do you like to do when you’re not working?
I love to travel. It is nearly the only way I can force myself to unplug from work and technology. My husband and I try to visit at least one new country every year. Aside from traveling, I also love painting and calligraphy. I grew up…

Developing my own framework for solving design problems

Design is no longer an artistic practice and creativity is not just an artist’s emotional expression. Designers are the solution to solving problems that enable people, businesses, and technology to impact how the world works. Through personal experience, experiments, and research, I’ve evolved from being an artist into a scientific designer. Designers who are systematic, methodic, and process driven innovate more strategically.

Moving from Abstract to Concrete

Solving a design problem is essentially finding order in chaos. As designers, we start with an abstract idea that will eventually become a concrete useable product. I’ve adopted a design approach based on Simon Sinek’s talk called How…

Considering both iOS and Android platforms when designing mobile

I recently stumbled upon an article about a framework for designing great app icons. The article was very well-structured, thoughtful and thorough. However, it focused primarily on Apple OS platforms. I actually have been noticing this a lot in the design community. When I’m browsing for mobile designs on Dribbble, Behance, Google, etc., the vast majority are focused on iOS. What is it about iOS that draws designers in?

My assumption is that designing for iOS has always been an art form because of how Apple has strategically marketed their products…

I’m basic…for now

For day 2 I downloaded this beautiful Do UI Kit Invision released into the wild. I did this because I needed some content to animation since I haven’t had much time to design something on the side and work projects are currently confidential.

Here’s what I came up with.


  1. I desperately need to work on timing and easing. I think I haven’t quite grasped the relationship of the two.
  2. I need to probably focus on a smaller idea and perfect that so I can learn more about animation elements…easing, scale, x, y, depth etc
  3. I might try to work more with graybox designs so I can focus more on different types of interactions

Though it is only day 2 I’ve already found myself obsessing over the interactions as I’m designing work projects. Cool!

Building Good Habits with #100DaysofPrototypes

They say it takes 10,000 hours to become an expert at something and about 21 days to build a habit. I don’t think I’ll ever truly be considered an expert at any one thing because technology is ever-changing. However, in the 100 days I can build a habit of prototyping designs. I want to learn to incorporate this into my daily workflow for validating designs and conveying complex ideas.

I recently discovered Principle. It’s a prototyping application that has empowered me as a designer. In the past, I felt limited by my inability to convey…

Here is where the story begins. We are designers of this era.

This makes us creators, innovators, and problem solvers. As the world shifts more towards a technology-driven place, design thinking is becoming more accepted as a driver of value. We believe all humans carry the ability to understand design. Intelligent and thoughtful design has the power to change the way humans interact with everything. In holding this responsibility, we feel it’s important to share the knowledge we’ve gained through experience.

Over the years, we’ve become practitioners of Kaizen — “continuous improvement.” This has led us to seek ways of…

Creating modular and flexible systems

With the release of new sample forms were needed for the documentation. The goal was to supply our users with a set of templates that were modular, systematic, and flexible. We wanted to encourage the usage of branded checkout flows but reduce the amount of time spent on developing them.

You can test the live samples here

Kale Krate is a sample subscription business created to illustrate the capabilities of a minimal checkout form. We’ve designed the form to reduce a lot of pain points that are commonly seen with checkout flows. For…

Redesign exercise for Recurly

You will never get a second chance to make a first impression. -Will Rogers

This quote doesn’t just apply to personal first impressions. When designing, first impressions of a product set the tone and builds trust for the user before they commit to a product. A successful registration form can increase conversion rates and mitigate drop offs that can prevent a user from seeing the value of the product.

NOTE: This is a design exercise from April 2014. I later joined the company as a UI Designer

Design challenge:
Take some time to redesign the first step…

I’m going to write about writing on Medium.

Okay, I’ve prefaced you in one sentence what the ramblings of this post will be regarding. Does that mean I’m done?


I write, a lot. When I used to own a book shelf (why I don’t have one anymore…that story is saved for another post), an excessively large section of it held what looked like a beautiful journal collection. Truth is, each one was filled with the now forgotten thoughts that once roamed my mind.

It began when my mom gave me a notebook. I was 5. It had a simple lavender cover, and the lines inside each page…

Rebecca Li

Product Designer @Facebook • Passionate about tech • |

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