There is an innate capacity that we have which is creativity. It is something that you have or do not have, but being able to enhance it is something that gives us satisfaction when we generate something original that fills us with joy.
We see a lot of ideas, expressions, manifestations, technological advances, etc. that require astonishing creativity and that ends up surprising us for how original it is. It is interesting to know what makes our minds do this kind of thing, what parts of our brain.