I don’t trust anyone starting a business without an identifiable passion. Day 18 of 90.

Here’s what I refuse to help with . . . as snotty as it may be to say.

I want to start a business. -Human
What kind? -Regina
I don’t care. Whatever works. -Human

The exception to the “rule” I’m about to explain (which is a rule I don’t apply to anyone but myself) is that I do have a great desire to help/teach women living in poverty how to create their own businesses. Thus, the Woman Up Club™, but outside of that exception . . .

I don’t trust people without an identifiable passion who want to start a business. They may be perfectly wonderful people, but I don’t trust them enough to help them.

Strong statement. I know. So, why am I making it?

Pretend for a moment that you’re the hiring manager of a company you love. You put a lot of time, sweat, tears, and heart into the company because you believe in its power to change the world.

You’re conducting interviews for a marketing position within the company. You will be responsible for training the new hire and making sure the person gets a great orientation to the company. But first, your responsibility is to select someone who will represent the company well, add to its image, and do stellar work.

Two people come in for the interview.

One who respects your company as a whole (though they don’t know much about it) and is super passionate about learning more about marketing. They study and talk about it constantly, and light up when discussing social media, client connections, and attracting an audience through content.

The other candidate is incredibly smart. They know all the charming things to say in the interview. They want to work for your company because of the prestige of your company name, but they honestly just want whatever job they can get. They don’t care for marketing specifically, nor do they care what they do all day. They just want to make money and have a business card with your company logo.

A lot of people might want to hire that second candidate . . . and provided the person is driven enough, it might work out quite well.

However, if I’m the one responsible for training and helping a person, I want to hire the person who is really excited about their job — the topic, the work, the growth they can achieve, etc. Someone who respects the company and will innovate in their role. Not someone who simply wants to be connected to the company in any capacity.

This is just my opinion/preference.

And it’s how I approach teaching and helping people who want to start an online business.

In the analogy — the company the hiring manager works for represents online business. And the specific job they’re hiring for represents having an identifiable passion.

One candidate doesn’t know much about the company (as in: online business) but is passionate about the specific job (as in: an identifiable niche).

P.S. This is a person I want to help, because without even having knowledge of their specific job/niche, I can teach them about how the company works (as in: I can teach them business) and help them be successful.

The other candidate just wants to be connected to the company (as in: they just want to own a business) but doesn’t care about the job at hand (as in: a particular passion).

Note: This is NOT a person I want to help. I teach solid, epic, innovative business. I don’t teach you how to have your face light up when someone mentions a specific topic. I don’t teach you how to love something so much that even when the going gets tough, you push through.

I don’t teach feelings — they are not teachable in my opinion. They exist or they don’t . . . and you can choose what to do with them. You can train your mind and you can grow and mature, thus changing the way you feel about things, but I don’t believe I can teach you how to feel.

So, I don’t trust people without an identifiable passion.

I don’t trust them to show up and work passionately and happily. I don’t trust them to push through really rough business moments. I don’t trust them to add greatly to the overall reputation of business owners and how we all conduct ourselves online. I only trust that they want to own their own business.

And that does not motivate me.

That does not get me out of bed.

That does not move me.


To be fair . . . there are people who have simply been working and hustling so long that they’ve locked away any sense of passion or deep interest. And I can totally understand that. That’s “fixable” (if you will).

I’d recommend that person dig deep and take trips down memory lane, test out different things, and truly try to understand what moves them. If you’re unclear on the passion you want to pursue with your business, I’d recommend that you take the passion identifier quiz in my free course: Launch Your Online Business Already.

Because until you have something that sets you on fire to research, understand, talk about, improve, and work in, I’m not the best person to help you.

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Regina out.