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A inovação é um bárbaro morando fora do reino
What do they value? What are they insecure about? How do they want to feel? How can we remind them of these things?
…ying it. Once you know who’s buying it (and we all know who it is: early 20’s to early 30’s women), then look at why they’re buying it — their values, their insecurities, their wants and aspirations and motivations.