Three months ago, we decided to pivot.
We had set out to build a modern version of a wiki to help engineers share knowledge better. But after some time, we realized that we weren’t serving our users’ real workflows. We were building for an idyllic version of knowledge sharing that no one really followed.
So we decided to do some more user research. We discovered something fascinating. While engineers didn’t post to wikis as often as we wanted to believe, they write tons of private notes.
Engineers start by jotting things down in Apple Notes (or similar). Then they often copy-paste notes from their Apple Notes into other tools in order to organize and share. Apple Notes, Google Keep, and raw text files give the best jot-down experience, but they fall short for organizing and collaborating.
We thought we could do better. We set out to build a new notes experience that provides a frictionless jot down experience, but then also branches into organizing and sharing when needed.
We decided to commit ourselves to 10 changelogs to give it a shot.
Here’s how we did it.
How we chose what to work on
Our goal with these 10 weeks was to prove out our app’s reason for being. To do so, we needed to:
1) deliver value with a core differentiator.
2) let this value shine. This means there can’t be major weaknesses that prevent early users from…
