Intuitive Design vs. Shareable Design
Josh Elman

I definitely agree with the idea of shareable interaction and social learning. Same like Minecraft did happened for Dark Souls series but not beacuse of it’s difficulty but the community that you have to get it and exchange your experience to succeed and ask another player for a hint to move forward.
I still think that Snapchat’s interface sucks like hell, cause of its clunky movements, low performance even on fastest devices and superbly inconsistent architecture. 
So there still is a hard rule for the success of ‘shareable design’ to happen that the product needs to be just good to expand in this way. Snap satisfies the user at the end of the journey.

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