I agree, Daniel; the gig-economy needs guilds. I recommend checking out https://cooperativeplatform.org/, a campaign working to “ensure gig workers receive the benefits and protections they deserve and a majority ownership stake in the business where they work.”
The gig-economy may be growing; it may be stagnant. It certainly cannot become exploitative. Unfortunately, gig-work platforms just cannot figure this part out, which is frustrating and a bit dumbfounding. I am happy to learn about Alia and its efforts to help customers pay house cleaners a bit more so they can afford benefits. However, what gig-work platforms really need to do is allow gig-workers to set their own prices. Yes, AB5 in California may force many platforms, as they are currently designed, to redefine their independent contractors as employees. However, if platforms saw gig-workers as actual entrepreneurs with entrepreneurial rights, then we would not have a problem; gig-workers could shape and grow their businesses to not only meet their own individual needs, but the needs of the economy as a whole.