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In 2011, the Netherlands was shocked by an advertisement that popped up everywhere, from bus stops to building covering banners. Not the brand, neither the product was subject of the commotion, but the model that was the face of the advertisement: Andrej Pejic, nowadays known by the name Andreja.

Today Andreja identifies as a woman, in 2011 she proclaimed to be switching between genders, also known as genderfluid. As expected, this shifting between genders caused confusion for people, especially considering that the billboards displayed Andrej wearing revealing push-up bra’s.

What is the social and legal position of people who do…

C.S. Keijzer

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