In the business world, there is the idea of Human-to-Human (H2H) connection, which is especially prominent in terms of attempting to grow customers and build relationships with them through marketing and social media.
But, what if we had Human-to-Planet (H2P) Connection in business, and also in our personal lives, to be conscious customers when consuming goods?
As business owners, reducing our impact on the environment is something that we have some decision-making control in.
That is to say, that we can make decisions regarding how we might…
You may know already that your newsfeed is tailored to you when you’re consuming social media. The articles and videos you see are largely recommendations based on other people that Artificial Intelligence considers to be similar to you. This limits the variety of information we’re exposed to.
As well as this, social media is eroding our ability to evaluate what real, reliable news is.
Watching The Social Dilemma on Netflix has sparked me to write about how to get a sense of telling the difference between what is real and fake news.
So how can you tell the difference?
Having a PhD and having been a researcher for over 10 years has given me a good sense of what’s real and what’s not. Here are my 5 ways to consider what’s real news and what to ask yourself when you’re reading or watching something. …
It kind of blows my mind that marketing that is done so well can have the power to impact the world so greatly. It can change behaviour and create social norms and culture. As someone interested in sociology and social sciences, this is fascinating to me. If you want to learn more about social constructs, which is what this article relates to, there is a YouTube video explaining it here.
Here are some examples of successful marketing campaigns, where the narratives of these adverts still influence our consumer behaviours and social constructs today.
The idea of having to spend one months’ wages on an engagement ring is something that was part of a De Beer’s advertising campaign. Apparently, De Beer was going to make it three months’ pay at one point! …