TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic.
TikTok maintains a separate app for the Chinese market, known as Duyin, with over 300 million active monthly users. The new app’s logo combines the Musical.ly and Duyin logos.
Using TikTok for
How to grow your audience
To grow your audience:
1. Get to know your audience
• Analytics is a great resource to get insight on your top trending videos and audience engagement
• View your follower list, likes and video comments
• Engage with your audience by reading, reacting, and replying to comments
2. Collaborate with other creators
TikTok is a creator community. Collaborating with other creators helps your content reach wider audiences. So reach out to other interesting creators!
Some factors to consider when looking for collaborators
• Similar content categories and genres
• Similar video format
• Similar audience size
Reach out to other creators in the community
• Make sure you’re following each other
• Comment and engage with their content
• Chat or meet on TikTok or at creator events
Get to your Promote page
1. In your TikTok app, tap Me in the bottom right to go to your profile.
2. Tap the 3-line icon in the top right to go to your settings.
3. Tap Creator tools, then tap Promote.
You can also get to the Promote page from the TikTok video you want to promote.
1. When viewing the video you want to promote, tap on the right.
2. Tap Promote.
Set up a Promote Video
If you want to Promote TikTok Video, you have to select Promote in your settings, you can now set up your Promote video.
1. On your Promotions page, tap the video you’d like to promote.
༚ Note: you can only promote public videos.
2. Choose a goal for promoting your video, then tap Next at the bottom. You can choose from:
༚ More video views. To help get more people to watch your video.
༚ More website visits. To guide more people to your website.
༚ More followers. To help you gain more followers.
3. If you choose More website visits, you’ll enter your website URL and choose an action button for your website (example: Learn More, Shop Now, or Sign Up). Then tap Save.
4. Tap the circle next to the audience you’d like to reach, then tap Next. You can choose from:
༚ Automatic. It means TikTok will choose the audience for you.
༚ Custom. You can choose the genders, age ranges, and interests you’d like to reach.
5. Set your budget and duration, then tap Next.
6. Add your payment information (Android) or recharge your coins (iPhone).
7. Tap Start promotion.
View information about your video
Once you set up a Promote video, you can use your Promotion details page to see how your video is doing. You’ll have access to the information on your video while your Promote video is running and after it’s ended.
Your Promotion details page
Your Promotion details page shows you information on your video, including:
• The status of your video (pending review, active, paused or rejected).
• The amount you’ve spent and how long the promotion has lasted.
• The number of video views.
• The number of link clicks (if you chose to promote your website).
• The number of likes, comments and shares.
• Age range and gender percentages.
To get to your Promotion details page
1. In your TikTok app, tap Me in the bottom right to go to your profile.
2. Tap the 3-line icon in the top right to go to your settings.
3. Tap Creator tools, then tap Promote.
4. On your Promotions page, tap See details.