the daily intake of 2–4 ounces of aloe vera
Over the years, aloe vera, which is still enormously popular ingredient in cosmetics and lotions, working their way to the markets of food, beverages and supplements. At present, the total market for aloe products, according to estimates by the International Council of Aloe Science (IASC), Irving, TX, is a worldwide approximately $ 200 million. Today, however, for the industry specialist Aloe oral consumption in terms of volume, in particular wherein the apjireu use in topical applications. Perhaps this is because it is recommended that the daily intake of 2–4 ounces of aloe vera in order to get the health benefits of adults (aloe-vera.org).
Natural Marketing Institute (NMI), Harleysville, PA is 16%, 11% of consumers indicate that you are using the use of 13% once a week, daily use of aloe 2–6 times a week. The vast majority of consumers when they need it, however, only use the aloe. NMI is the biggest reason why consumers are using aloe thesis: / treatment of certain diseases or health problems (46%) in order to manage; I felt better (34%); The health promotion (33%); It maintains a healthy (32%). (These figures were supplied by the INM Supplements / OTC / receiving databases.)
All this is good news for all witnessed little growth in the personal care sector, aloe provider. Aloe has found a new place to supplement, food and beverage products, but manufacturers will have to deliver full of new opportunities and challenges.