content nerd: content strategy, creation and usability / UX / IA http://t.co/reUpOn4bm1
And especially, never ask people to make a prediction of their own future behavior. They will make that prediction based on wishful thinking or social desireability. And this, I think, is the most popular survey question of all:
And as I say again and again, and will never tire of repeating, never ask people what they like or don’t like. Liking is a reported mental state and that doesn’t necessarily correspond to any behavior.
Will the people I’m surveying be willing and able to provide a truthful answer to my question?