C. A. WallaceThis skateboard film perfectly illustrates the creative process.So I went a little silent over the last few weeks on medium.6 min read·Aug 3, 2016----
C. A. WallaceinApplaudienceThis Short Exercise will make you a Better StorytellerThere’s only one thing I wanted to be in my life, other than a film-maker, and it’s kind of embarrassing now.7 min read·Jun 20, 2016----
C. A. Wallace8 Words Creatives Hate to ReadRight. Before I start this list, I want to make a disclaimer: I am not a word fascist.9 min read·Jun 14, 2016--1--1
C. A. WallaceWhy Treatments Don’t Work — and how to fix them.Directors and Creatives — like hedge fund managers, rappers, footballer managers and Entrepreneurs, constantly promise large groups of…11 min read·Jun 2, 2016----
C. A. WallaceinCineNationA Digression about how much I love Steve Martin.I’m writing a long piece on ad treatments and how to write them, but it’s not ready yet. So instead I’m going to talk briefly about an…8 min read·May 23, 2016--1--1
C. A. WallaceWhen Not to be BrilliantThe impression a lot of newcomers get when they walk on set for the first time is how staggeringly inefficient and unproductive the…12 min read·May 16, 2016----
C. A. WallaceinApplaudienceThe Hard Way, and how to Avoid It.I am, and always have been, a resolutely self-taught film-maker. I’ve spent more than a decade directing ads, making shorts, writing…8 min read·May 8, 2016----