C. A. WallaceThis skateboard film perfectly illustrates the creative process.So I went a little silent over the last few weeks on medium.Aug 3, 2016Aug 3, 2016
C. A. WallaceinApplaudienceThis Short Exercise will make you a Better StorytellerThere’s only one thing I wanted to be in my life, other than a film-maker, and it’s kind of embarrassing now.Jun 20, 2016Jun 20, 2016
C. A. Wallace8 Words Creatives Hate to ReadRight. Before I start this list, I want to make a disclaimer: I am not a word fascist.Jun 14, 20161Jun 14, 20161
C. A. WallaceWhy Treatments Don’t Work — and how to fix them.Directors and Creatives — like hedge fund managers, rappers, footballer managers and Entrepreneurs, constantly promise large groups of…Jun 2, 2016Jun 2, 2016
C. A. WallaceinCineNationA Digression about how much I love Steve Martin.I’m writing a long piece on ad treatments and how to write them, but it’s not ready yet. So instead I’m going to talk briefly about an…May 23, 20161May 23, 20161
C. A. WallaceWhen Not to be BrilliantThe impression a lot of newcomers get when they walk on set for the first time is how staggeringly inefficient and unproductive the…May 16, 2016May 16, 2016
C. A. WallaceinApplaudienceThe Hard Way, and how to Avoid It.I am, and always have been, a resolutely self-taught film-maker. I’ve spent more than a decade directing ads, making shorts, writing…May 8, 2016May 8, 2016