Fair Trade

Trade agreements have been much in the news lately, with a particular focus on the U.K. voting to leave the European Union in the ‘Brexit’ referendum in June, but also on the Transatlantic Trade and Investment Partnership (TTIP) proposed bi-lateral agreement between the U.S. and E.U.

No doubt the implications of the Brexit vote, the turmoil in both U.K. and global markets and wider questions about globalization, transparency and trade will be an important area of study for future students of economics, history, and international business.

With U.S. Federal Reserve, European Central Bank and UK Bank of England interest rates all at historic lows of 0.5 percent or lower, oil around $40 a barrel and the rise of ‘populist’ politicians in the U.S., U.K., France and elsewhere — things look strange, and may get even stranger.

Meanwhile, what are the implications for businesses and organizations, particularly those seeking to make a positive and sustainable impact on the world — to ‘do good’ while ‘doing well?’

This is the field which we at Greenleaf Publishing try to focus on, and our books and online collections contain many examples of how businesses have looked first and foremost at fair trade, over and above issues of trade agreements and trade tariffs. It’s the micro-economic, more than the macro-economic issues, which concern most small to medium enterprises (SMEs). And, of course, the SME sector is the engine of the economy in every part of the world.

We are pleased to share two case studies of organizations who have looked to build fair trade as a central core of their business — Guayaki from Case Studies in Social Entrepreneurship: The oikos Collection Vol. 4, and Madécasse from Hybrid Organizations: New Business Models for Environmental Leadership.

We hope readers of the Cabell’s newsletter will find them of interest, and we would be pleased to share more about what we do at Greenleaf, and how we too try to ‘do well by doing good’. Contact us at sales@gseresearch.com

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