It’s Time to Switch

As engaging content reigns as the de facto leader in modern marketing, few platforms can deliver a compelling story like Instagram — The old adage, “a photo is worth a thousand words,” has never been so true.

As a digital marketer, one of the few complaints I’ve had with the platform, and it was a BIG ONE, was the inability to easily switch between accounts.

At any given time, I may be managing three to five brands and each of their of their many online presences. That’s a lot of accounts and passwords to keep up with, and having to enter one with each account switch is very time-consuming in an already hectic day. Sure, there are platforms that focus on digital integration and multi channel switching, but none do the job like the real thing.

I’ll also be the first to admit, the time that I would lose to inefficient and clunky account switching has caused me to promote using the platform a lot less than I would like to. Often times, I find myself sharing through my personal account only and leaving the business to Facebook, Twitter and others.

We’ve been waiting with bated-breath and the day has finally arrived. With the release of update 7.15, for Instagram’s mobile app, the company has delivered on our long awaited requests.

From the Instagram Blog,

“Starting this week, you can quickly and easily switch between multiple accounts on Instagram! 🎉
Go to your profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment.”

Of course, you can also find out more at the Instagram Help Center.

One feature that is not mentioned here, that may be my favorite of the update, is auto-switching from notifications on your “lock screen.” Now, when an account I manage is tagged or mentioned, and I receive a notification, simply clicking the notification will launch the app and auto-switch between accounts for me. It’s the little details like this that really shine for the UX/UI team at Instagram (some of the best, IMHO).

Though some people may worry that this is a sign of Instagram losing it’s intimate experience, I disagree. There’s no doubt professionals will be flocking to the platform faster, and more ads will follow (thanks in part to Facebook ads updates), but this opens the opportunity for up-and-coming brands above all else.

I look forward to hearing some detail on the user rates following this update.