May 28, 2020No, You Don’t Want to Write Like Laura F*cking BelgrayDear {{client.name}}, Thank you for filling out your intake questionnaire. Your answers are hugely helpful and are vital to the success of this project. However, one of your answers greatly concerns me… In the section on Voice, you listed Laura Belgray as someone who you wanted to write like. I…Writing6 min read
Nov 8, 2018Playing the Right GameThis piece was originally intended to be final, ultimate article in the Drag Race Marketing series. I burnt out before I got there. And frankly, this was the only thing in that series that truly needed to be said. When I was in grade 8 my then-best-friend (who didn’t have…Chess7 min read
Apr 13, 2018It’s not about Marlene Dietrich: What Listen To Your Audience Really MeansSometimes, we struggle to write about the things we love the most. I’ve started and stopped this post a million times. (Okay, not a million. Definitely at least a dozen though.) And I could never get it quite right. So you’re not getting an article today. You’re getting a lyric…Copywriting6 min read
Apr 5, 2018Clear AND Clever: The False Dichotomy of Marketing Messaging as Seen on Snatch GameMy favourite joke of all time is one of the nerdiest things you’ll ever hear. It’s a Shakespeare joke. William Shakespeare walks into a gay bar… Exit, pursued by a bear. Now, if you get this joke, it’s hilarious. But unless, like me, you live at the intersection of “lit…Copywriting9 min read
Mar 29, 2018You Are Your Own Worst Enemy: A Coda On Fear, “Relapsing,” and Trixie Mattel…Again.Don’t worry, this isn’t rule #2. You’ll get that next week. Rather, this is the coda to rule #1. And I’m using the word “coda” for a reason: Coda: a more or less independent passage, at the end of a composition, introduced to bring it to a satisfactory close. Caveat…Trixie Mattel9 min read
Mar 23, 2018How to “Find” Your Voice: The Evolution of Trixie MattelAs a creative writer, I never really got the obsession with voice. Voice was just how you wrote…wasn’t it? Different people had different voices. That made sense and seemed 100% normal to me. Then again, I never struggled with voice. I could always write distinctively in my fiction, and I…Business8 min read
Mar 21, 2018The Biggest Lie About Online BusinessYou know what my least favourite part of internet marketing is? Something I dislike even more than the hard-sell sleeze-ball internet marketers who will guilt trip you into parting with every last penny for their new miracle cure for everything that ails you? It’s the entrepreneurs who make it sound easy. The ones who use phrases like “three…Drag Race8 min read
Feb 28, 2018“How much longer are you going to stay in warm up mode?”This is for all the freelancers and service providers out there who are currently struggling to get by. For the business owners sitting there, paralyzed by fear and doubt. Needing to take action, but terrified to. This is for every work-at-home hopeful, looking a that sales page for a new…Anime6 min read
Dec 2, 2017Take the Right TrainI was standing at the platform at dusk, yellow-orange letters stark against the black of the information board. Ealing Broadway 1 min West Ruislip 3 min No biggie. I pulled out my phone and waited. When the train pulled up, I got on with everyone else. Except, as they announced…Life Lessons2 min read
Published in ThinkGrowth.org·Sep 20, 2017Why Systems Are a Startup’s Best FriendHustle. Growth Hacking. Scaling. As startups and entrepreneurs, we love these things. They’re big and powerful and sexy and they make a difference in your business. All of these things are essential to the success of any startup. …Startup5 min read
