Caelin AerinWhat even IS consistency?I’ve been thinking about consistency a lot lately. Specifically, why am I so inconsistent with my own emails? My own list? My own content?Oct 11, 2022Oct 11, 2022
Caelin AerinNo, You Don’t Want to Write Like Laura F*cking BelgrayDear {{client.name}},May 28, 2020May 28, 2020
Caelin AerinPlaying the Right GameWhen I was in grade 8 my then-best-friend (who didn’t have cable) got me into a show called Joan of Arcadia.Nov 8, 2018Nov 8, 2018
Caelin AerinIt’s not about Marlene Dietrich: What Listen To Your Audience Really MeansApr 13, 2018Apr 13, 2018
Caelin AerinClear AND Clever: The False Dichotomy of Marketing Messaging as Seen on Snatch GameMy favourite joke of all time is one of the nerdiest things you’ll ever hear.Apr 5, 2018Apr 5, 2018
Caelin AerinYou Are Your Own Worst Enemy: A Coda On Fear, “Relapsing,” and Trixie Mattel…Again.Don’t worry, this isn’t rule #2.Mar 29, 20181Mar 29, 20181
Caelin AerinTake the Right TrainI was standing at the platform at dusk, yellow-orange letters stark against the black of the information board.Dec 2, 2017Dec 2, 2017