Nowadays, it’s common to see most modern brands using similar tone and voice, promoting aspirational campaigns, featuring heavy self-empowerment language, glossy imagery, and minimal logos. All these similarities exist because companies do no longer trying to sell a product but an entire lifestyle. — Consumers who see your product form ideas and opinions on it — regardless of how much information you’ve provided. That’s why establishing your brand and product through a lifestyle is something that customers are much more responsive to. …
