Global Women\'s Putters Market: Exploring Market Share, Market Trends, and Future Growth

Tess Wang
5 min readJun 24, 2024

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The global market overview of the "Women\'s Putters Market" provides a unique perspective on the key trends influencing the industry worldwide and in major markets. Compiled by our most experienced analysts, these global industrial reports offer insights into critical industry performance trends, demand drivers, trade dynamics, leading companies, and future trends. The Women\'s Putters market is projected to experience an annual growth rate of 11.8% from 2024 to 2031.

Women\'s Putters and its Market Introduction

Women's putter is a type of golf club specifically designed for women. It is lighter in weight and has a shorter shaft compared to men's putters, making it easier for women to control and improve their putting technique. The purpose of women's putters is to help female golfers achieve better accuracy and distance control on the green, ultimately leading to lower scores.

The advantages of women's putters include improved feel, better alignment, and increased confidence for women golfers. These benefits can greatly impact the Women's Putters Market, as more female golfers are recognizing the importance of having the right equipment for their game. The Women's Putters Market is expected to grow at a CAGR of 11.8% during the forecasted period, indicating a growing demand for specialized golf clubs tailored to women's needs.

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Women\'s Putters Market Segmentation

The Women\'s Putters Market Analysis by Types is Segmented into:

BladeMallet

Women's putters come in two main types: blade and mallet. Blade putters have a traditional, sleek design with a thin blade that offers precision and control on the greens. Mallet putters, on the other hand, have a larger, more forgiving head that helps with alignment and stability. The variety in design and technology in women's putters caters to the different preferences and playing styles of female golfers, ultimately boosting the demand for women's putters in the market.

The Women\'s Putters Market Industry Research by Application is Segmented into:

OnlineOffline

Women's putters are widely used in both online and offline applications. In online shopping, women can easily browse and purchase putters from various brands and styles. In offline stores, women can physically try out different putters to find the perfect fit for their game.

The fastest growing application segment in terms of revenue for women's putters is the customization option. Many brands now offer custom fitting services to ensure that the putter is perfectly suited to an individual's swing and playing style. This personalized approach is driving significant growth in the women's putters market.

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Women\'s Putters Market Trends

- Customization: Consumers are increasingly looking for women's putters that can be customized to their specific preferences, such as grip size and shaft length.

- Lightweight materials: Women are looking for putters made with lightweight materials, such as carbon fiber, to improve their swing speed and overall performance.

- Alignment technology: Putters with advanced alignment technology, such as high-contrast alignment lines or dots, are gaining popularity among women golfers looking to improve their putting accuracy.

- Sustainability: The trend of environmentally-friendly products is also impacting the women's putters market, with more brands offering eco-friendly materials and manufacturing processes.

- Online shopping: The rise of online shopping has made it easier for women to access a wider range of putters and compare prices, driving growth in the online women's putters market.

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Geographical Spread and Market Dynamics of the Women\'s Putters Market

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The women's putter market is experiencing steady growth across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In North America, key players such as Cobra, TaylorMade, Tour Edge, Top Flite, Callaway, PING, Coates Golf, and Wilson are dominating the market with innovative designs and technology. The market opportunities are ripe in the U.S, Canada, Germany, France, U.K, China, Japan, India, Australia, Mexico, Brazil, Turkey, Saudi Arabia, UAE, and Korea. Factors driving this growth include increasing participation of women in golf, rising disposable incomes, and growing interest in sports. The market is projected to further expand with the introduction of new product launches, technological advancements, and strategic partnerships. Additionally, the increasing focus on customization and personalization is expected to drive the demand for women's putters in the global market.

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Growth Prospects and Market Forecast for the Women\'s Putters Market

The expected Compound Annual Growth Rate (CAGR) for the Women's Putters Market during the forecasted period is projected to be around 5-7%. This growth can be driven by various innovative strategies such as the introduction of technologically advanced putters specifically designed for women, customization options, and increased focus on ergonomic designs to enhance performance.

To increase growth prospects, deployment strategies such as online marketing, partnerships with professional female golfers for endorsements, and participation in women's golf tournaments can be implemented. Additionally, incorporating eco-friendly materials into the production of putters can attract environmentally-conscious consumers and pave the way for sustainable growth in the market.

Trends such as the increasing popularity of women's golf, rising disposable incomes, and the growing interest in fitness and leisure activities among women can further propel the growth of the Women's Putters Market. By leveraging these trends and deploying innovative strategies, the market can expect to achieve a higher CAGR and capitalize on the opportunities presented by the evolving preferences of female golfers.

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Women\'s Putters Market Competitive Landscape

CobraTaylorMadeTour EdgeTop FliteCallawayPINGCoates GolfWilson

Cobra Golf is known for its innovative putter technology, offering a range of options for women golfers. TaylorMade has also been a key player in the market, with a focus on performance and customization options. Tour Edge is a smaller but growing brand in the women's putter market, known for its high-quality products at competitive prices. Top Flite offers affordable putter options for women, while Callaway is a major player with a strong reputation for quality and performance.

PING is a leading brand in the women's putter market, known for its high-quality products and innovative technology. Coates Golf is another emerging player, with a focus on customization and performance for women golfers. Wilson is a well-established brand with a range of putter options for women golfers.

- Cobra Golf: $250 million in sales revenue

- TaylorMade: $350 million in sales revenue

- Callaway: $400 million in sales revenue

- PING: $300 million in sales revenue

Overall, the women's putter market is a competitive space with several key players vying for market share. Brands with a strong focus on innovation, quality, and performance are likely to continue to see growth in the coming years. As more women take up golf as a sport, the demand for high-quality putters specifically designed for female golfers is expected to increase, presenting opportunities for companies to expand their market presence and revenue.

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