American Fast Food Chains That Obviously Failed Abroad
There’s selling ice in the Arctic, and then there’s this level of stupidity
The world is filled with examples of companies that made somewhat understandable mistakes overseas and paid the price for it.
As an example, big box stores like Best Buy and Walmart have historically done poorly in densely populated places like Europe and Asia, where customers prioritize small conveniently located stores over large suburban locations that require driving.
Similarly, Home Depot took a battering when they tried opening in China.
They waited quite a while before attempting their expansion, only stepping in once private home ownership became common in the formerly Communist nation.
Unfortunately, while Home Depot’s analysts were correct in their assessment of the booming real estate market in China, it turned out that most homes in China are small, new apartments, and have very little need of DIY work. Right time, wrong business.
These corporations can be forgiven for these mistakes, but my article isn’t about them…
