Boycotts Don’t Work — So Why Do We Love Them So Much?

It might be time to say bye-cott.

“Very few boycotts have led to changes. […] In practice, most boycotts achieve the more modest goal of attracting media attention.

There are, however, hundreds of calls for boycotts each year, and most accomplish very little.” — Maurice Schweitzer, professor at the Wharton School of Business, University of Pennsylvania

We all love boycotts.