“[Heteronormative] Couple Goals”
It is virtually impossible to escape celebrity media. The lives and choices of these famous people are shoved down the public’s throat through different outlets of media. Celebrities dominate magazines, television, reality television, radio, film, etc. Even if you aren’t seeking out celebrity news, you probably know about at least a few celebrity couples and their families, and about their lives or careers. They are everywhere. It’s inescapable. Many people, especially young women, look to these celebrity figures as a source of motivation. That they are a model of how to live a good, successful, and prosperous life. Celebrity’s bodies are “body goals,” their mansions are “house goals,” the cars they drive are “car goals,” the lavish vacations they take and publicize on social media are “vacation goals,” and most importantly and most prominently, the people they date and marry (usually other celebrities) are “couple goals.”
Yes, “couple goals.” I’m positive that every single person with a Twitter or Instagram account has seen someone talk about couple goals in relation to a celebrity couple. Pictures of celebrity relationships flood both social and mainstream media. One of the most-liked Instagram photos all time is a picture of Kanye West and Kim Kardashian at their wedding, and I’m if you took the time to scroll through the comments, many would read “goals.”
It also seems as if the standards for what makes a goal-worthy relationship has drastically decreased. A person could post a screenshot of a text conversation and say something like “when he texts you back” followed by a bunch of unnecessary greater than signs. Conversation is now a goal. Or recently, singer-songwriter Ed Sheeran was photographed by paparazzi carrying his girlfriend’s heels as she walked barefoot because her feet were probably sore. The internet was flooded with women sharing the picture saying things like “I need a man like this.” He was carrying her shoes. Is this what constitutes a goal now?
People just love seeing relationships, especially heteronormative ones, be successful. Because a happy marriage means a happy life, right? Think about when Brad Pitt and Angelina Jolie split up. Everyone was heartbroken. What will Brad and Angelina do without each other? How will they survive? Are they every going to be happy? And how does Jennifer Aniston feel about this since, you know, she dated Brad Pitt in like 2005 or something? But no one really cares about how Brad feels, but successful actress, filmmaker, and humanitarian Angelina Jolie must be broken.
A few weeks ago the Grammy Awards took place out in California. One of the most celebrated attendees was Beyoncé. Before the awards, Beyoncé took to social media to announce that her and her husband Jay-Z (I didn’t really even need to say that because you already knew who her husband was) are expecting twins. Right after this announcement the internet downright exploded with happiness and joy for Beyoncé and her family. But when Grammy time came around this was the main point of all conversation. What would Bey be wearing? Will she be showing? How will she perform while pregnant? There was seemingly little conversation regarding her nine nominations for her stellar, record-breaking album, “Lemonade.” That is until she lost the coveted Album of the Year award to Adele, then people started to get pretty heated and passionate about her art and music and left her pregnancy out the dialogue.
The idea of family and relationships being extremely important in a women’s life relates to Diane Negra’s ideas of post-feminism. Negra argues that in this post-feminist world, we are reverting back to more “traditional” choices. Post-feminism reinstates that romantic relationships, marriage, family, and motherhood are some of the most important, if not the most important things in a women’s life.