Highlighted by Caitlin Tan
From Embracing Uncertainty in UX Research by Matt Gallivan
Because if you’re a UX researcher, you do yourself and your field no favors when you claim to have all of the answers. In the current digital product landscape, UX research’s real value is in helping to reduce uncertainty. And while that’s not as sexy as knowing everything about everything, there’s great value in it. In fact, it’s critical. It also has the added bonus of being honest.