Instagram Coverage for USC

featuring #TheMostLegendaryRivalryOfCollegeAthletics

There’s nothing quite like Rivalry Week in Los Angeles. Trojans sport a bit more cardinal and gold than usual. Bruins mistakenly become cocky. Tommy Trojan is protected in duct tape and given an around the clock guard.

My favorite Rivalry Week tradition is Conquest, USC’s annual rally and concert before the UCLA football game. This year, I had the privilege of covering the event for the official USC Instagram account.



  • Two photos in USC’s top ten most liked Instagram posts of all time
  • Published USC’s first Boomerang and photo in portrait orientation
  • 200+ followers gained by the USC account during my 24 hour takeover

See more: #PBehindTheScenes

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