For this study, I will be looking at the android mobile app version of the Hertz car rental customization process. For a full in-depth study, I would like to analyze the iOS version as well. The user journey is pretty quick and focuses on thinking about one thing at a time.
For this exercise, I am looking at a “mid-career professional”. …
For this study, I will only be looking at the web version of the product. For a full in-depth study, I would need to analyze the mobile web and the native app. As a current customer, I know that these experiences are not one-to-one.
After analyzing the product, this would be a great time to host persona interviews. Personas would be identified with the help of stakeholder's knowledge and analytical user data. I’m assuming information like age, location, products, and even economic brackets could be determined from signup and account data.
Interview questions could include,
“How many other B.O.A. …
Consider comparing the restricted shape of a desktop, tablet, or even mobile screen to a dinner plate. How easy is it to digest your web page content?
You can scroll down to view more in a web page, and likewise you can always find a larger plate. But how large of a plate is a comfortable size for just one meal?
As website trends give page design a backseat with a new focus on content, we look to classic examples of layout composition such as magazines, books, and print materials. …