Caleb Elston

On Twitter – @calebelston. Co-founder of @delighted. Dubious of people who claim to be experts. Worked on @heymosaic. Co-founder of Yobongo. VP Products Justin.


Why do startups fear their idea?


Startups are about potential. The potential to build something great, the potential to make people’s lives better, the potential to change the world. However, I often see this potential get in the way of the present with some of the early stage startups I meet. They let their vision for the future invade their present too soon.


45 Unanswered Questions about the Apple Watch


Since the Apple Watch announcement it’s clear there are more questions than answers when it comes to the specifics of the device itself, the software, developing apps, and how it will be sold. I decided to jot down some of the questions there don’t seem to be answers for yet.


Thoughts on the Apple Watch

I don’t wear a watch. I don’t own a “wearable”. But I want the Apple Watch. Before yesterday I didn’t expect I would, but a few things about the “why” for the device have started to crystalize.

I’ve been thinking a lot about the previous category defining products Apple has launched.


Who Is Android’s Customer?


Ever since I played with Android a few years ago, I’ve wondered who Google envisions is Android’s customer. As Android adoption has expanded, the question has become even more puzzling. The tricky part is that Google has many “customers” of Android – and that worries me.

Google has been courting device manufacturers for years, extolling the…


Why do startups fear their idea?


Startups are about potential. The potential to build something great, the potential to make people’s lives better, the potential to change the world. However, I often see this potential get in the way of the present with some of the early stage startups I meet. They let their vision for the future invade their present too soon.