Even if you’re a digital marketing pro, this area can be complex and overwhelming. After all, it’s comprised of SEO, native marketing, PPC, online PR, and inbound marketing. Oh yeah. You can’t forget about affiliate, email, social media, and content marketing as well.
But, without it, you won’t have an online presence or be able to connect with your audience. As a consequence, your competitors will swoop-in. And, ultimately, all of this means you’re missing out on sales.
So, yeah. Digital marketing is a big deal. That’s why you need to find ways to make it more successful. A great starting point is making your digital marketing more productive by doing the 10 following techniques.
1. Establish goals and objectives.
“Far too often, marketers set out with undefined or very loosely defined goals,” write the folks over at Campaign Monitor. …
With some exceptions, the roughly 287 million registered vehicle owners realize that purchasing their vehicle was only half the battle. The other? Properly maintaining it.
Unless you’re driving a temporary vehicle, most car owners intend to keep their automobiles for an extended period of time. They have to change the oil regularly change the oil, transmission, brake, and coolant fluids. You also need to protect it from the elements and keep it clean — don’t forget the underside that’s full of winter salt and road grime.
As with vehicle maintenance — you have to maintain your productivity.
The same is true with productivity. It’s one thing to take steps in becoming more productive. It’s quite another to maintain that output.
And, this has never been more true during the last year of COVID. Many people have…
Life in the early second millennium is quite a hectic or even manic one. Modern people try to do dozens of errands and be in several places at the same time. Family matters, household drudgeries, and social responsibilities keep us on the run when we finally call it a day at our work. And the work itself sucks up most of our time and energy.
Moreover, we not only toil at full steam, trying to excel at accomplishing our routine tasks. Pursuing the highest goals, many career-oriented people take on additional assignments and tackle them hammer and tongs. Why? They try to climb the very top of the career ladder. As a result, you become a proverbial Jack whose excessive work and the absence of play turned him into a dull boy. Yet, dullness is too soft a name for burnout — the real scourge of our busy times.
Burnout Scrutinized
All of us feel exhausted or discouraged from time to time, but luckily such doldrums don’t…
Time is money for many business owners and unfortunately, it can be pretty scarce when you have a lot on your plate. While your main focus shouldn’t be how much you can get done in the shortest amount of time, it will be helpful to implement some simple time-saving hacks to your business whenever you can.
That way, you can focus on productivity and profitability. Here are 5 easy ways to save time in your business.
1. Create a Realistic Schedule
Planning out your day is crucial if you want to save time and stay on track. While you may not get everything done that you intended to complete, you’ll still have a pretty good idea of what you should do next instead of having to waste time while you figure it out.
The best way to plan out your day or week is to first track your time and figure out how long it takes you to complete certain tasks…
While making a salad for lunch yesterday, I cut my finger while cutting-up a tomato. It wasn’t severe. But, it was just enough for me to proclaim how much of a moron I am.
Even though you might not be aware of this, we all engage in a little self-talk occasionally. But, what exactly is self-talk, and what role does it play in being productive? And — is your self-talk more positive or negative? Let’s start making it positive.
What is self-talk?
The simplest answer? Self-talk is your inner voice or internal monologue. And, it’s often associated with your self-worth.
Think about it. When you make a mistake, like cutting a finger, you berate yourself for being clumsy. …
It may seem like a modern concept — but we’ve been striving for productivity for centuries. For example, one of the earliest mentions of productivity can be found in the classic economics text Wealth of Nations, written by Adam Smith in 1776.
What’s more, Benjamin Franklin came up with the first to-do-list in 1791. Even the day planner has been around since 1850. But, in the 21st Century, technology has almost made us obsessed with productivity.
Don’t believe me? Google “productivity” for the heck of it. You’ll get around 561,000,000 results!
On a daily basis, we’re bombarded with tools and hacks that promise to make us more productive. The problem is that eventually, we get burned out.
Then, the pandemic hit. For many of us, that meant we had “extra” time on our hands. …
If you already rely on a physical calendar, you might not see the need to add an online calendar to your arsenal. Your current time management system might seem to work just fine, but you’re missing out on a lot of potential by shirking additional technology.
Using a paper and digital Calendar, map, or any other hard copy is entirely up to you and beneficial in many cases. If you still need some convincing, check out the ways your daily life will benefit from implementing an online calendar to your existing system:
Online Calendars are Portable
As great as a physical calendar might be at home or in your office, you can’t expect to carry it with you everywhere. Even pocket calendars and portable planners can be burdensome at times. Worst of all, a physical calendar can be easily left behind, leaving you in the dark.
You can access your…
If the last year has taught us anything, it’s that change is inevitable. And, even if it’s for the best, it can also be painful and uncomfortable.
Your business may have learned or pivoted to meet new demands. Other businesses weren’t as fortunate and were forced to close temporarily or permanently. It’s been stressful to keep up with the fluctuating guidelines — think restaurants and what their capacity can be.
Along the way, your dedicated employees have stuck with you. And, if this has been trying on you, it also has been for them. However, going forward, you can make it easier for them to adapt by doing the following.
1. Have a compelling “why.”
Do you remember when your parents asked you to do something, like clean your room? …
I’ll be honest. When I started out as a business owner I wasn’t much a calendar-person. I might have jotted down important dates, but I wasn’t consistent. I never realized the benefits of sharing your calendar with your team. It’s not just about me anymore, it’s about the whole team.
That drastically changed as my business grew and I had to hire. A calendar wasn’t just a luxury, it became a necessity since it helped me keep tabs on all the doings within my business.
But, I quickly noticed that a personal calendar wasn’t just useful for me. When I created a shared calendar it took my business to the next level because of the following benefits.
Improves communication and efficiency.
The main advantage of sharing your calendar with your team is that it makes planning projects or scheduling meetings a breeze. Even if you happen to be out of the office.
Forgetting an…
We’re guilty of wasting time. In fact, one survey found that a whooping 89% of employees admitted that they waste time at work every day.
Not that that’s always a bad thing.
“Wasting time is about recharging your battery and de-cluttering,” says Michael Guttridge, a psychologist who focuses on workplace behavior.
There is a thin line between good and bad wasting of time, however.
Unplugging and recharging, building relationships, learning a new skill, and hobbies are good time wasters. Bad wasting time would be doing trivial and unproductive tasks. Other bad wastes of time are activities where nothing is learned or procrastinating when you shouldn’t.
Simply put, wasting time can be beneficial when you need to recharge. But, what if you’re letting those bad wastes…
Calendar
We are Calendar, trying to make the world a much more productive place. Check us out online at https://www.calendar.com.
