Publishing and Marketing A Poetry Chapbook: Experiments, Successes, and Failures (Episode 4: Talk To People (The Long Game, Email Marketing)
4 min readJan 31, 2020
3 Days Until The Book Is Live
As I mentioned in the last post, the book is actually already live, at least the paperback version is. I broke down some of the reasons for that in the last post. The kindle version will go live tomorrow, and it will be priced at $4.99. Here’s a tip if you are thinking about buying the kindle version, wait until Monday. It will be free. So why did I price it at $4.99?
Psychology is weird.
The way Amazon markets its products is by showing two things:
- How much cheaper the kindle is than the paperback. Well right now, I’d rather someone buy a paperback before I go live, so I’m not worried about using that to my advantage.
- When I do my kindle countdown deal starting Monday, Amazon will show the book as free for 5 days, and it will also show that the book is usually $4.99 with a big slash mark through it. When it stops being free, I will lower it to $.99, because I don’t really care about making money with this book. In fact, if you join my email list, I’ll give you two books for free.