Big Data on Main Street
While it seems that the fire hydrant-worthy stream of business articles with “Big Data!” in the title have been reduced to a trickle. But after attending CES, the concept has been reborn in my head. The smart home, the smart wallet, the smart health care tools and the smart car will all generate data — obviously. What I’m curious about is the adoption curve of all this data for the homeowners, moms, dads, doctors, etc. Will they track it, manage it, store it and use it to demand better results from the companies who made them so darn smart? Will it reduce health care premiums, utility fees, and improve our credit ratings? Will we compare spreadsheets with our neighbors and become helicopter homeowners? Pardon the hyperbole, but I do wonder.