Vine’s successor ‘byte’ has outlined a unique model for sharing ad revenue, to help it win favor with creators, and it’s unlike anything we’ve seen from other video platforms.

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byte — creativity first, but money close behind

Vine didn’t have a great relationship with its creators. The app helped to launch the careers of many who still boast immense popularity — Logan Paul, Liza Koshy, David Dobrik. But even before the app’s demise, many had removed mentions of Vine from their social media bios, as they abandoned it for YouTube or movie roles.

Before the end, 21 of the app’s 50 most popular creators tried to express their frustration directly to Twitter, which had bought the app. They wanted key app features to improve. They wanted a more direct line to decision-makers. And, above all, they wanted to get paid for posting on the platform. …

YouTubers are racking up millions of views “revealing” what they earn on the site. But their insights also expose the tough reality of monetising content creation.

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In 2018, Chris Stokel-Walker shattered the hopes of many aspiring YouTubers. A journalist specialising in online video, he published “Why ‘Success’ on YouTube Still Means a Life of Poverty”. In short, only the top 3% of creators were earning enough from advertising revenue to exceed the US poverty line. As such, Chris urged heavy caution: “dream of YouTube stardom?[…] Crush that ambition now.”

Two-years later, and that caution is nowhere to be found. We are obsessed with the earnings of YouTubers. Forbes recently sparked press coverage around the world when it estimated that a 7-year-old had made $26 million playing with toys on YouTube. Elsewhere, a quick search on Business Insider reveals it published at least 20 unique articles on YouTuber earnings in 2019. Interest in “YouTuber” as a profession is at an all-time high. Unsurprisingly, YouTubers themselves have cottoned on to this. …

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Photo by Rachit Tank on Unsplash

Back in 2010, 24 hours of content were uploaded to YouTube every minute. By the end of 2019 that has increased to over 500 hours per minute.

One decade, a two thousand percent increase.

Though it’s not always easy to grasp YouTube’s scale and complexity, the world’s second most-visited site has a vast impact on our lives.

With billions of users of all ages, it has the power to radicalise world views, shape the minds of children, or turn them into millionaires.

While there are countless ways to assess and argue the influence of the site’s videos and content creators, for this article I want to get a little meta, and look at the videos that “influenced the influencer”. …

In the wake of Instagram removing likes, could YouTube follow suit with the view counter?

Like, did you hear like, that Instagram has like, removed likes, like?

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The script of Clueless is now substantially shorter thanks to Instagram

Okay, so maybe they haven’t removed all likes.

You can still say “like” too much, although you shouldn’t. You can still like Big Bang Theory, although you shouldn’t. And you can still click the little heart below an Instagram photo to indicate you like it, although you can’t see how many others have also done so.

And the world keeps on turning, right?

Well, as far as Instagram is concerned, they have taken a big step towards reducing the platform’s negative impact on mental health. They’ve removed an element of the platform that many place an unhealthy amount of value in — regardless of how popular that feature was. …

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I am, without a doubt, convinced that Spotify spends the year subliminally tapping into our subconscious minds via hidden audio cues. Their purpose? Ensuring that, come December, every single listener posts their “Year Wrapped” summaries to Instagram.

We get it, you like Ariana (it’s okay I do too)

Elsewhere on the internet, YouTube is facing a far less “must-be-hynopsis-induced” reaction to their very own summary of the year: the annual Rewind video.

From what was essentially a simple “Top 10 Most Viewed” video in 2010, over the years YouTube’s Rewind has morphed into a full-scale, big budget production, with shoots taking place across the world. …


Caley Routledge

Tech PR by day, writing about the world of online video by early evening. The views I express here are not representative of organisations I am affiliated with.

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