my focus has been metrics and growing those.
Hey Cali Pitchel
Kamil Rextin
82

I don’t think brand and measurement have to be mutually exclusive. I am accountable for a variety of metrics—I need to tie my brand marketing efforts directly to acquisition. But I care too deeply about our brand to sacrifice that whole user experience with Joy for a shoddy hack that is going to give us a quick spike in weddings created, but doesn’t lead to long-term engagement with our product. For me, because I lead both growth (user acquisition) and CX (retention, engagement), I have to be nimble and use one to inform the other. This has given me an even deeper appreciate for the importance of brand at every single touch point. (All that to say, I believe we are in agreement on this!)

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