Bubble charts have little to no traction with Kenyan audiences of print news. Bar charts, on the other hand, are generally considered more credible and “scientific.” But if you want interest and inferences drawn from the news you’re conveying, then the best ones to use are pictorial infographics.

These were some of the findings of a study conducted by Ida Jooste and colleagues at Internews to gain deeper insight into how the Kenya’s news audiences perceive and understand the graphic images used to tell data-driven stories in the media. …


Callie Long

Working on my PhD in Interdisciplinary Humanities, and sometime writer with a background in journalism and media development practice.

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