The Approach Working with leading FTSE250 global payments company, Paysafe, I worked as part of a team to research, validate, de-risk and design a brand new iGaming platform for the emerging US online gambling market. The Challenge As gambling regulation slowly begins to ease in the US, Paysafe asked us to create a brand…

The Approach I worked in a team of three UX designers in a 2.5-week sprint using a combination of agile, double diamond and Kanban frameworks. As a team, we worked cross-functionally, with all team members contributing to the user research and prototyping phases of the project. …

The Betway Insider blog, Betway’s tipping and news site for sports fans, performs relatively well with close to 100,000 monthly users and 170,000+ monthly page views. Despite these impressive (some would say vanity) metrics, the site could be performing better commercially. I’m leading a project to redesign the Betway Insider…

The challenge — In a world where 26 million matches occur on Tinder every day, the fact that males only follow a match with a message 7% of the time (females a better 21%) may surprise you (or not depending on your past experience with dating apps.) It was clear from these figures…

1. The challenge I was tasked with designing a new e-commerce website for a hypothetical homeware store who were seeking to develop their web presence while maintaining their reputable brand image. The store, Splendid Housewares, serve small businesses and customers in the local area and prioritise face-to-face interactions with their customers. …

I’m guessing that you’ve probably been sitting on that fantastic business idea of yours for quite a while now. Maybe it’s a revolutionary new way to get your all-important fresh coffee delivered or a mobile app which would allow you to manage your seemingly endless list of free trials. …