Bell Let’s Talk looks to expand on record-breaking year

#BellLetsTalk saw 125.9 million messages of support last year

Bell Let’s Talk is back for it’s seventh year. And if you haven’t seen Canadian Olympian, Clara Hughes on your TV lately, you will soon.

The campaign has released new TV and radio ads to promote their big day, January 25th.

The nationwide hashtag, #BellLetsTalk will again be used to raise support and funding for Canadian mental health.

Hughes will also be visiting the Laing House in Halifax on January 20th alongside ambassador, Andrew Jensen. The organization provides peer support for youth suffering from mental illness.

Laing House Executive Director, Andrea Eissef says the day of awareness is definitely needed.

“It’s well documented that it’s underfunded across Canada,” she says. “And part of that is that people don’t want to talk about it.”

“I think everybody knows somebody that struggles with mental illness,” Eissef says.

Dexter Nyuurnibe has suffered from mental illness and is currently a mental health advocate for Bell Let’s Talk.

“Though Bell Let’s talk is one day that it becomes a major focus,” says Nyuurnibe. “It’s important because it reaffirms that there are other people who do struggle with mental illness.”

Over $79 900 000 has been raised to date by Bell Let’s Talk Days and the original anchor donation of $50 million.

Bell donates 5 cents to the cause for every call and text sent through their network, every tweet using the hashtag and every view on their Facebook video found at Facebook.com/BellLetsTalk.

And this year, the program is getting even more social. Every time the hasthag is used on Instagram and every time the new Snapchat geofilter is used, Bell will again donate 5 cents.

#BellLetsTalk was the most used hashtag in Canada all year. On a larger scale, it was the most used worldwide on the day of in 2016.

Bell Let’s Talk hopes to surpass the 100 million dollar mark by 2020.