Q&A: Should I start my business in my local language and market, or go with international and English?

Calvin Correli
Jul 23, 2017 · 1 min read

Got this question from a customer, and thought I’d share the answer here.

This is my answer:

I’d say that if international and English is where your heart is at, go for it from the start.

It’s not much different from Danish. The main difference is, the market is much larger, and there’s a ton more competition, so you have to have an even more tightly defined niche in order to stand out. Your people have to really know it’s for them.

After that, it’s all the same. Figure out where your tribe hangs out, what their pain points and desires are, and help them get where they want to go. Be of service.

    Calvin Correli

    Written by

    Founder of Simplero (https://simplero.com). Host of Coffee with Calvin (http://calvincorreli.com/coffee)