In a recent discussion with a customer who had just embarked on a CPQ (Configure Price Quote) transformation journey, they discussed with me their top pain points of the legacy application. The application was error prone and the quote turnaround time could take up to 2 weeks or more, which would cause them to lose out on numerous deals to their competitors. As we dove deeper into the discussion, I realized their legacy application did not support bundling and they didn’t see any reason to implement bundling as part of the transformation. …

Calvin Chow